Participation TV
TV Voting has become part of the staple diet for broadcasters, allowing viewers to interact with their favourite TV programmes, whether it be voting for singing contestants or for America's greatest inventor.
There are a number of essential elements to any TV voting campaign that Telescope has global experience in managing, which is why we have become the market leader in the area. These include:
- Channel selection and integration (fixed line, mobile, internet)
- Tariff management and prior permission
- Compliance management
- Promotion, designing call to actions to maximise response
- Capacity management including the ability to handle high volume campaigns
- Reporting
- Live event management
- Consumer care
- Selection and management of advertisers and brands to monetise intearactions
Mobile
As mobile penetration reaches almost 100%, organizations are continually striving to engage their customers. The group has a portfolio of mobile services delivered through our state-of-the-art SMS platform.
Our operations team works with clients and partners to help devise response campaigns that achieve success. We are active members of the Mobile Marketing Association (MMA) in the US as well as AIME in the UK. Services include:
- Text to win
- Games downloads
- Mobile advertising
- Voting
- Promotions, sweepstakes
- Information alerts
- Charity donations
- In text inventory management
Fixed Line
Telescope can offer interactive Voice Response services which enable organizations to communicate with consumers in a cost efficient and engaging way. Telescope
- Voting
- Promotions
- Mid-call divert to partner call centres for sales
- Subscriptions
- Data capture
- Call-backs
- In call inventory management
Internet
The group manages a variety of online solutions, and is integrated with a number of partners to manage participation services which include:
- Voting and Polling
- Sweepstakes
- Interactive InSkin for online video players
- Widgets for mobile and phone content delivery
- Data capture
Target
In 2009, Telescope launched a state-of-the-art platform which called ‘Target’ which caters for personalized interactions across different media channels using rules based intelligence. The targeting software allows us to serve advertisements in an intelligent way so as to maximise revenue. Features such as mobile recognition and geo-targeting ensure that any interactions which are handled through the platform result in a higher ROI.
Telescope's application and data centre has been proven on the highest capacity programmes, such as live participation TV formats including American idol and America’s Got Talent. Also flexible enough to customize campaigns in real-time based on data collection and analysis.
